From Humble Beginnings to a Nationwide Phenomenon
Dutch Bros Coffee’s story is one of passion, perseverance, and community spirit. It all began in 1992 in Grants Pass, Oregon, when two brothers, Dane and Travis Boersma, decided to turn their love for coffee into a business. With their Dutch heritage and entrepreneurial drive, they started out with a single pushcart selling coffee. What began as a small operation quickly grew into one of the most popular drive-thru coffee chains in the United States.
The brothers weren’t just focused on selling great coffee — they were determined to create a culture of positivity and energy. This mindset became a hallmark of the Dutch Bros brand, which is known for its vibrant atmosphere, friendly baristas, and commitment to making every customer’s day a little brighter.
A Family Business with Big Dreams
Dane and Travis’s journey wasn’t without its challenges. Starting a business from scratch wasn’t easy, and it took hard work and dedication to build the foundation for Dutch Bros. But they were motivated by more than just business success — they wanted to create something that would connect with people, something that would make them feel at home, whether they were stopping by for a quick coffee or spending time with friends in one of their stores.
As Dutch Bros expanded from a single pushcart to a full-fledged business, the brothers remained focused on maintaining the core values that had made them successful: quality, community, and a deep commitment to customer service. The culture of fun and positivity that was established in those early years would continue to grow as Dutch Bros became a beloved brand across the U.S.
Our Core Values: Passion, Positivity, and Service
At Dutch Bros, it’s not just about the coffee — it’s about the experience. The company’s mission is to create a positive impact in every community it serves, and that starts with the people behind the counter. The baristas are the heart and soul of Dutch Bros, and they are encouraged to be their authentic selves, building personal connections with customers and creating an inviting environment for everyone who walks up to the window.
Dutch Bros believes that the best way to serve a cup of coffee is with a side of joy. The brand’s slogan, “Dutch Bros makes your day,” captures the essence of what they do. Every drink is made with care, and every interaction is an opportunity to brighten someone’s day.
Growing Across the U.S.: A Community-Focused Brand
Dutch Bros didn’t just focus on expanding its locations — it focused on expanding its impact. The company’s growth across the U.S. has been fueled not just by its high-quality drinks, but by its commitment to the communities it serves. Whether through charity initiatives, local events, or fundraisers, Dutch Bros is dedicated to giving back and supporting causes that make a difference.
Today, Dutch Bros has over 500 locations, and it continues to grow rapidly, especially in the West and Southwest. The company’s success is a testament to the strong bonds it has formed with its customers and the trust it has built over the years.
Looking Ahead: Continuing the Legacy
As Dutch Bros looks to the future, it remains committed to the values that have made it so successful. The company plans to expand further, bringing its unique culture and delicious drinks to even more communities. But no matter how big Dutch Bros gets, it will always remain a family business at heart, focused on making a positive difference in the world, one cup at a time.
At Dutch Bros, the story is just beginning, and every customer is a part of that journey. Join us as we continue to grow, serve, and make the world a little brighter, one drink at a time.
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